Courtesy of The Lion and MasterCard
KIT BEATS
Interactive devices sensing children's emotions
Kit Beats was an initiative aimed to sense the emotions of the children in a very special moment of their lives: escorting their idols at the beginning of a match of the UEFA Champions league.
These was achieved through ad-hoc designed devices that sensed children’s heartbeats and sent them straight to their parents, who were watching them at the stadium stands.
Info
Madrid [ES]
2018
Credits
Comission and concept: The Lion, in collaboration with MRM-McCann and MasterCard
Project management: Antonio Pinar
Design: Victoria de la Torre
Electronics: Miguel Hernández
Textile advisor: Elisa Cuesta